This month, Lexus launched the first of its four pop-up events to celebrate the LBX: a landmark model for the brand and the smallest Lexus yet. Centred around making the Everyday Extraordinary, the event took the shape of a traditional car wash and was held at Palazzo Bovara in Milan, Italy.
Lexus welcomed guests between July 18 to 20, hailing from across the globe. Open to members of the public as well as senior stakeholders and VIPs, the guestlist included Stefano Di Martino, Cristiano Caccamo and Hadise.